THE FUTURE IS FEMALE: AIEC SHINES SPOTLIGHT ON WOMEN IN BUSINESS

By Zara Johaardien

The second day of the African Innovative Entrepreneur Conference shone the spotlight on businesswomen and entrepreneurs alike brimming with exponential potential.

Although there were more men in attendance both in person as well as virtually, the female entrepreneurs were the highlight of the day. This was proof that the possibilities and opportunities for women within the economy are infinite.

Entrepreneur and businesswoman, Lihle Joy, has built her farming empireLihle Joy Farming Pty Ltd from the ground up. Her tenacity, determination and passion is what she accredits her ever growing success. Before starting her business, she was serving the women within her community and also uplifting them given the opportunity to do so. She now has found her niche within the agricultural sector with the production of organic poultry/ meat as well as organic vegetables.

Management consultant, Shirley Nzeh, based in the United Kingdom shared her expertise on how technology and tourism can be used to receive an influx of African economics during and post Covid19. Her presentation included the importance of realizing the untapped potential, within the markets. In her presentation, Shirley states, “Technology offers opportunities that could be the key to revive certain areas of the economy, particularly within the tourism sector.” She then continues, “There are indeed ways in which technology can be utilized to create competitive advantages and it can be also done as a way for a business to better prepare themselves for the future.”

Founder of Beetroot Magazine and author, Minnie-Lee Tagwirei, shares her expertise on how entrepreneurs can use social media to grow their business. With technological advancements creating spaces for accessibility instant connectivity between your peers/colleagues, it is imperative to know your brand, and get as much media exposure for your brand, “Reputation is the new currency” Tagwirei states adding that, “If you or your company is mentioned in a respected media outlet that targets your ideal customers, it will have a much greater impact on your brand and reputation.”

Media at the Conference: CEO of Beetroot Magazine, Minnie-Lee Tagwirei.

It was rather unfortunate that the discussion of economic benefits of gender equality could not take place due to insufficient time. But today [November 25] however proved nothing short of the infinite possibilities for women within all spaces of the economy.

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One thought on “THE FUTURE IS FEMALE: AIEC SHINES SPOTLIGHT ON WOMEN IN BUSINESS

  • November 28, 2021 at 5:34 am
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    I disagree. Unvacinated people should not be allowed to move around freely. They pose a risk to those who have been vaccinated.

    Reply

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