By Yonela Winayi
Nuvo Ink Beauty Bar has opened its doors in Berea to its clients after years of operating from home. Nuvo Ink is a fashion consulting company owned and managed by Tina Tshevu (34). Tina is one of the leading makeup consultants in the Eastern Cape and has a credible profile having worked with big names such as Miss Universe Zozibini Tunzi, Zikhona Sondlaka, Thabsie Vokwana, Anele Mdoda and many more.
Tina Tshevu established Nuvo Ink in 2014 and has provided quality services that helped in growing her social media presence which has consolidated place as a household name when it comes to makeup in East London and surrounding areas. Her strong work ethic and business sense led her to come with her own brand of cosmetics, which include her popular products that are a magnetic eyeliner and a range of false eyelashes. In previous years she has also hosted beauty and grooming master classes where she gave tutorials on how to do their makeup and draw their brows.
The services she provides at Nuvo Ink include bridal makeup, editorial makeup, makeup tutorial services, maternity shoots and matric dance shoots. Her services are not only limited to working with individuals as she has worked with well established brands such as Premier Hotels and Bank SETA.
Despite the challenges that were brought to her business by the pandemic as events were at a minimal and movement was limited. She also experienced the tragic loss her mother to during the pandemic. Tina has managed to move her business from the comforts of her home to an upmarket premises in Chamberlain Road Berea which has set the tone for the growth of her business in 2021.