By Thina Dlamini
For this Women’s months issue I had the privilege of chatting to the lovely Yamkela Njingolo who is CEO and founder of MadamNji Communications Company which is located in the city of Johannesburg in Gauteng, South Africa.
- Why did you decide to pursue a career in communications and how did it come about?
I’ve always loved working with people and the love for Communications was birthed while I was running my first business; Yuanji Occasions which is an Events Company. I’m inspired by my mother. My mother is the epitome of a hard-working woman. I’ve only realized that in my adult life when we growing up such things we take for granted. I have also realized that I have become my mom in terms of work ethic, resourceful and the love I have for people.
- Who is your biggest inspiration that gets you up and going each day?
I’m inspired by my mother. My mother is the epitome of a hard-working woman. I’ve only realized that in my adult life when we growing up such things we take for granted. I have also realized that I have become my mom in terms of work ethic, resourceful and the love I have for people. What makes me get up each day is the legacy of being a woman of great stature. An inspiration and a great example that as young women our dreams are not only valid but equally attainable.
- What should successful women in business should be teaching young girls of today?
I think what we should be teaching young is to not fear success, dress the way you want to be addressed (dignified), self-validate and to not idolize materialistic things because often when one conforms to public validation that easily causes a great distraction especially financially as opposed to incurring costs or expenses that will build you and your personal brand.
- Why is Women’s Month important to you?
Women’s month is every month and every day. The celebrating of women should be an everyday occurrence. Corny as it may sound but women are truly the architects of society. It’s so discouraging to sometimes see female counterparts that want to mimic masculine ways especially in a working environment when they don’t realise that the mere fact that you are a woman is a value preposition on its own.
- What is your proudest moment?
My proudest moment was when my mom realised the brand I am trying to build and showed more support and asking informed questions. Our parents often don’t understand why we risk going into business and rightfully so because most of them are wired to be employees and not employers.
- What advice would you give to young women who want to go into business?
My advice is that if you are currently employed you should acquire as much capital as possible whilst consolidating your debt simultaneously to minimise any negative bad credit record. My additional advice is to live a very simple life. The less extravagant the better. A practical example with me would be that I used to be a full on diva – weave, nails, shopping, shoes etc. I then asked myself, “Yamkela do you want to grow a business or entertain your ego?” That was the day I tossed all the diva tendencies aside and realised that spending money on nails, expensive weaves will not contribute in growing my business. I am fortunate to have rich healthy hair and that was when I decided to grow dreadlocks, furthermore in 2017 I introduced wearing uniform and that too has scaled down my personal expenses.
- What does your business do?
I’ve been in business for seven years now and one of the many things I’ve realised is that relationships are extremely important.
My profile is available for download on our website but it’s still yet to be updated.
- What is your job description?
My title at the business is Entrepreneur, Corporate Speaker, PYP Ambassador for Brand South Africa.
Follow Yamkela on the below platforms:
Facebook Page: MadamNji
LinkedIn: Yamkela Njingolo
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